Friday, November 21, 2008

We're Onto You, Jolie...



I knew that she had to be a crafty woman. This article details how Angelina Jolie has carefully carved out her public persona throughout the years.

http://www.popeater.com/movies/article/angelina-jolie-controls-how-we-see-her/256563

Here are a few highlights:

"Jolie doesn't have a publicist or an agent, so the interviews she gives and the photo opportunities she provides are often facilitated by the star herself. Other editors in the celebrity-driven media allege that Jolie has long dictated terms to magazines on how she and her family should be presented and covered and often creates her own photo situations.

After her divorce to Billy Bob Thornton in 2003, Jolie was sought by Us Magazine for an interview and photo shoot. She declined, but according to the Times, later offered the magazine a chance to photograph her playing with her adopted son, Maddox, in a paparazzi-like situation. The resulting image kick-started her public transformation from a dark and eccentric actress to a loving young mother."

Also...

"QUICK, CHANGING THE SUBJECT!
Jolie is also a master at taking a possible sticky situation, like the fallout from when she began dating Pitt, and instead flooding the media with positive stories to drown out negativity. When she was being portrayed in the tabloids as a home wrecker who stole Pitt away from Jennifer Aniston, Jolie ramped up her charity work.

She visited an Afghan refugee camp, met with the president of Pakistan, and later she and Pitt made a trip to Kashmir to bring attention to earthquake victims there.

'Presto, they come out looking like serious people who have transformed a silly press obsession into a sincere attempt to help the needy," publicist and author Michael Levine told the Times. "People don’t realize the complexity of what Angie is doing,” he said, while reminding that “a lot of her charity work is done quietly and not in front of the media.' "

Am I mad at her? Nah. It just reminded me how personally publicity-driven some of her public events have been--like did you have to keep kissing your brother like that while wearing Morticia's dress?